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Barbara Roll Is New CEO of Boom! Beauty and Overtone Hair Care

Takes on leadership role at brands after her tenure as chief growth officer.

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By: Christine Esposito

Editor-in-Chief

Barbara Roll has been named CEO of Boom! Beauty and haircare company oVertone. Roll had previsouly held role of chief growth officer at the brands. With more than a decade of industry-leading experience and a proven track record of driving growth and implementing strategic initiatives, Roll has been instrumental in the success and expansion of both brands, according to the executive team.  As chief growth officer, she played a pivotal role in developing and executing strategic plans that prop...

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